What information belongs in an EU online product offer?
For products offered online or by other distance-sale methods to EU consumers, GPSR Article 19 requires the offer to clearly and visibly show specified manufacturer details, responsible-person details when applicable, product identification information including an image, and applicable warnings or safety information.
Manufacturer details
Use the manufacturer’s verified name or registered trade name / trademark together with the postal and electronic address at which the manufacturer can be contacted.
Responsible person
Where the manufacturer is not established in the EU, the online offer needs the name plus postal and electronic address of the relevant responsible person.
Product identification and warnings
The offer needs information allowing the product to be identified, including a product image, its type and another product identifier. Applicable warning or safety information must be understandable to consumers in the Member State where the product is offered.